Loi & Stratégies
France
Loi & Stratégies is a law firm that guarantees a personalised and expert support as well as a tailored, personal client experience.
Our aim is to help you identify opportunities that the legal framework can induce, particularly for your business relationship, in order to transform them into sources of development.
What defines their approach?
Business-driven mindset
Legal advice designed to support commercial strategy and operational decision-making, while identifying opportunities within the legal framework that can contribute to business development.
Close partnership with client teams
A personalised approach based on close involvement with clients and regular interaction with sales, logistics and legal teams on day-to-day distribution, contractual and competition matters.
Law as a growth enabler
A pragmatic approach focused on securing negotiations and commercial relationships, while using legal reasoning to support strategic projects and business expansion.
Distribution law practice
Loi & Stratégies has developed particular expertise in contractual relations, including contract law, competition law, distribution law and consumer protection law.
What clients value most
Clear, pragmatic and actionable advice tailored to fast-moving business environments.
As a member of the Distribution Law Network (DLN), Loi & Stratégies works closely with partner firms across Europe on cross-border distribution matters.
Related professionals
Related publications
France receives formal notice over delayed transposition of new EU rules on environmental claims
Why businesses should prepare now for the new anti-greenwashing framework The European Commission has sent France a letter of formal notice...
Shrinkflation in Europe: Comparison between Austria and France
While both jurisdictions pursue the same objective — ensuring that consumers are properly informed when product quantities are reduced — the regulatory approaches adopted differ in several important respects.
Understanding Distribution in a Changing Market: DLN’s Comparative Legal Study
The Comparative Legal Study on Distribution Models, published by the Distribution Law Network (DLN), brings together insights from leading European law firms to compare how these models operate across major jurisdictions. It highlights their key advantages, challenges, and legal implications, offering practical guidance for businesses seeking the most effective and compliant path to market.
Nullity of an exclusive purchasing agreement for excessive duration
On 28 February 2025, the Bourges Court of Appeal annulled a six-year exclusive purchasing contract between a café operator and a wholesaler. As the non-compete obligation exceeded the five-year limit under EU rules, the agreement was deemed contrary to competition law and void.
New informal guidelines from the French Competition Authority for sustainable development
In January 2025, the French Competition Authority reviewed the COVALO agroecology project, warning of risks like exclusion, data-sharing, and market distortion. The case shows that green initiatives must still align with competition rules.
Fight against food waste – a priority for companies
Since the Garot law of 2016, reinforced with the AGEC law, dated February 10th, 2020, agri-food industries must commit to fight against food waste. The aim is to reduce, sort and recycle waste, in priority in the sectors of mass catering and mass retail.
No sudden termination of commercial relations
On 19 March 2025, the French Supreme Court ruled that Décathlon’s 35-month notice and gradual order reduction did not constitute a “brutal breach,” confirming that long notice periods can justify phased contract terminations.
Related Projects
